Feed A Starving Crowd by Robert Coorey

Author:Robert Coorey
Language: eng
Format: mobi
Publisher: Aviva Publishing New York
Published: 2014-01-06T08:00:00+00:00

7

Using Little-Known Social Media Secrets and Things Nobody Else Is Doing

“Social media is one area of business where you don’t need to outspend your competitors in order to beat them.”

— Hal Stokes

Social media is a funny beast. There is so much conjecture. Does it convert, or doesn’t it convert? Can you sell on social, or is it wrong to sell on social? How can you measure your ROI for social?

Look, I’m just going to cut through the rubbish and give you the facts. Social sells. In this chapter, I will show you example after example of companies who have made money on social. You will see step-by-step exactly what they did. If the company has a big fan base and a starving crowd—how did it do it? If it ran a campaign that turned into leads or dollars, how did it do that?

You’re going to learn exact how-tos. No fluff words like “build a community,” “engage your audience,” “make relationships” and “post often.” None of that fluff!

And one more disclaimer. The world of social media changes so fast that the rules always change. That means what is working right now might not work tomorrow. I encourage you to stay in touch with the latest through the free book resources page.

How A “No-Name” Yoga Teacher Got More

Than 1 Million Fans And Sold $1.5m In

Revenue Through Facebook

Bret Gregory has created multiple Facebook pages, each with more than 200,000 fans, and he has closed over $1.5 million in sales from Facebook. The interesting thing is that most of this revenue has been in sales to attend his Yoga Retreat in Costa Rica. Interesting. Most yoga retreats I know are lucky to get ten people to pay anything! Bret’s retreats are consistently booked out. He spends no money on advertising. And he spends five minutes a day on Facebook posting photos. Go figure.

Of course, I asked him to share his best tips on how to grow massive numbers of fans and convert those fans into paying customers. His top two techniques are the “photo stack” and the “article stack.” I follow most top social media experts, but I had never heard of these two techniques before. These are good. Really good.

Photo Stack

Most businesses upload photos to their timelines, add descriptions, and hope for the best. Bret has a better way. You create a single album, and you keep uploading photos into this one album. When you do this, the likes for the album have a cumulative effect, so they will keep growing and growing. In the example below, Bret had 17,548 likes, 3,782 shares, and 393 comments on his photo stack—massive social proof.

Bret recommends adding nine photos at a time so that it presents like a nicely formatted 3x3 box.

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